Introduction

This Privacy Notice sets out how South West Engineering Supplies Limited (SWES) uses and protects any information that you give SWES when you use this website.

SWES is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

SWES may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1^st May 2018.

This website will not share any personal information with third parties.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure any information we collect via this website.

How we use Cookies

Cookies are very small text files that are stored on your computer when you visit some websites. 

We use cookies to help identify your computer, so we can tailor your user experience.

You can disable any cookies already stored on your computer.

We use the following to provide you with the best user experience and also to tell us which pages you find most interesting (anonymously).

Non-Functional Cookies

This website will:

• Track the pages you visit via Google Analytics and Google AdWords reports. This is potentially automated depending on what pages you visit and whether/which Cookie codes they include, except for Google Analytics which automatically tracks all pages.

You can click here to Read Google's overview of privacy and safeguarding data and here https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage to find out more about the cookies that Google Analytics uses.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

… and personally identifiable information

This means that information such as your IP address, your device, browser, operating system, service provider, network domain, location, behaviour, content/pages viewed, time spent on site, cost per click, whether you are a new or returning visitor and traffic sources including any referring web pages may be reported by third parties. It may also be used for benchmarking reporting by Google and other third parties using Google Analytics. Furthermore, your activity on the site may be recorded and played back or used to produce heatmaps - this helps to ensure site usability as well as any advertising are working optimally.

Targeting Cookies

This website will:

• Use third party tracking Cookies to share your information with & allow you to view advertisements via Google AdWords and Facebook (if available). This may be automated depending on the pages that you visit and whether they contain a third-party tracking Cookie code.

To view the ‘Google AdWords’ Privacy Policy, please visit Google AdWords, or to opt out of any online behavioural advertising, please visit Google’s Ad Settings.

For other Social Media networks please visit the Organisation’s Website to view their Privacy Policy and to personalise individual account settings.

Google Search Network

In using the Google Search Network, SWES has access to data on search queries/keywords, ads clicked as well as devices used, location etc.

Interest based Advertising

SWES also use interest-based display advertising through the Google AdWords platform and although we do not set the initial cookie, which is set instead by a third party, we are able to target advertising towards users based on their interests. As such, we are also given an idea of what websites users have visited us from in general as well as their interests and demographics, devices used and location etc. This helps us to target tailored advertising more effectively and reduce irrelevant advertising being shown to online users.

 

Opting Out of Cookies

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org 

If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising in general via your current browser.

On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings.

Data retention periods are dependent on the third-party Cookie provider, so please check with them if you are unsure/curious.

Cookies and GDPR

The GDPR regulations state that we must provide a legitimate reason (if applicable) for using cookies on our website. Our reason is what the GDPR refer to as ‘Commercial Interests’ as we use them to improve our website user experience in general and to inform and action our marketing strategy as a whole.

Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

People who Email us

Personal Information: When you email us we store any information you provide within our email server ongoing for future reference. At minimum this includes your email address, message content and any other information you choose to provide us with.

Marketing: Although we generally do not use any information provided by you to further market our products or services, SWES reserve the right to send you marketing information that we think might be of interest to you e.g. via email, or other marketing communications that SWES deems to be acceptable and within the scope of the PECR and GDPR guidelines outlined in May 2018.

Marketing Opt-Outs: Should you wish to opt-out of our email marketing, for whatever reason, then you should let us know in response to any email communication received. This will trigger our unsubscribe mechanism and you will no longer be contacted.

Security: We use Secure Sockets Layer (SSL) to prevent third parties from potentially viewing your email messages. If your email service does not support SSL, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

Complaints or Queries

Under the new GDPR regulations (from May 2018) you need to be informed that as an individual you have the right to complain to the ICO if you feel your information is being misused.

SWES tries to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

You have a right to withdraw consent at any time. If you no longer wish for SWES to collect or hold data on your behalf, you should notify us.

Contact details: Amanda Hatfield (amanda@h-rep.net)

Please refer to third party websites to determine their data retention periods and their country with regards to data transfer.

This privacy notice was drafted with brevity and clarity in mind. However, we are happy to provide any additional information or explanation needed.